9 reasons your business needs to get on board with Small Business Saturday 2015

If you’re a certain type of person, you already may be looking forward to Christmas in December. If you’re a small business owner, however, you should be looking forward to something much more exciting – Small Business Saturday 2015.


It’s an incredible event that supports small businesses all over the UK on the first Saturday of December, and we’re incredibly proud to announce that Opus Energy is an official supporter of the campaign and event.

So what’s it all about and why are we so very anxious for its arrival? Read on…

1. It’s kind of a big deal

Small Business Saturday UK is pretty huge national event. Its origins lie in the United States, where it began in 2010 as a fresh, new shopping initiative that supports small and local businesses.

It was so successful that the grass-roots campaign made it across the pond to celebrate the best of British small business, too. Considering that 75% of small businesses generate their income locally, we think it deserves as much attention as possible.

2. You’ll be supporting the local community

The whole premise of Small Business Saturday is that you get out into your local area on the Saturday in question (this year it’s 5th December) and pay custom to the small businesses that keep your local economy afloat.

It’s also about raising awareness and recognising the importance of a maintaining a buzzing small business sector.

3. It’s growing at a phenomenal rate

2015 will see only the third ever UK-based Small Business Saturday – but it’s already been incredibly successful.

In 2013, research showed that 48% of consumers were aware of the day. In 2014, this figure jumped to 64%. Naturally with such growing popularity we’re expecting big things for 2015.

4. It increased shopping footfall in local stores by an impressive amount

A whopping 16.5 million people actively supported a small business on the day in 2014 – this was an increase in footfall from 2013 of 20%.

5. What’s more, it increased revenue by a whopping amount

Over £500m was spent in small businesses on Small Business Saturday 2014. Research from Direct Line for Business chalks the figure closer to £543m, with Londoners being the most lavish with an average £30.44 spend per head.

6. Downing Street has been involved

In 2013 and 2014 Small Business Saturday UK received cross-party support and was fortunate to host a Christmas market in Downing Street with small businesses and the Chancellor in attendance. It was also commended in George Osborne’s Autumn Statement 2014 speech.

On top of government support, the campaign is also heavily endorsed by organisations such as the Federation of Small Businesses, Young Enterprise, the Association of Convenience Stores, The Prince’s Trust and more.

7. You could get free media coverage for your business

Small Business Saturday has just opened applications for the prestigious Small Biz 100, where 100 businesses get a day in the spotlight in the 100 day lead-up to the 5th December – apply here.

Not to mention that local media are likely to want to report on the success of the day – if you or a friend owns a small business, make sure you make it known that you’re involved!

Last year all small businesses could apply for free marketing materials (register for updates on this year’s campaign here), and of course, social media was abuzz with the hashtag #SmallBizSatUK.

8. There’s a chance to get free business advice

The excitement isn’t just limited to December. Since April, the ‘Inspire Series’ has been running: a programme of free talks and workshops offering advice and support to all small businesses and start-ups.

Even better, all the talks are live-streamed via a Twitter Q&A before being posted on YouTube, so you can benefit no matter where you are. See the schedule on the Small Business Saturday UK website.

9. It’s going to be more local than ever

As December approaches, the Small Business Saturday team are going to be running a road-trip and making whistle-stop tours in major cities up and down the country.

It’s the official Small Business Saturday Bus Tour, and each stop off will be spreading the word while businesses are going to be jumping on board to offer advice, tips and support (with Opus Energy hoping to show up as they stop through Oxford for some free, impartial business energy advice.)

If you’ve been convinced to get involved with your own small business, or simply want to show your support as a local consumer, make sure to follow the team on their Facebook page, on Twitter or over on Instagram. Roll on the rest of the year!


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