Renewoogle – Google to hit 100% renewable energy in 2017

Global tech giant Google has announced that in 2017 it will run on 100% renewable energy.

The company, which has been carbon neutral since 2007, will soon become 100% renewable thanks to its strategy commitment to sourcing its energy from clean sources.

Google has an impressive track record when it comes to renewable energy. One of the more environmentally conscious corporate bodies, for the last number of years the company has purchased energy at wholesale price from renewable generators in long-term contracts.

google, renewable energy, 2016

The benefits of doing so have been twofold; Google have been able to reduce the carbon footprint of their global operations whilst also providing the capital which allows small renewable energy generators to expand their operations.

This means that the transition to renewable energy has been positive both for Google, who reduce their carbon footprint, and for independent energy generators who then have the capital to invest in more renewable sources. This allows them so feed more renewable energy into the electrical grid, so the supply becomes greener by extension.

The falling price of renewable energy sources has led to increased investment by companies who are looking to reduce their environmental impact.

Google’s renewables portfolio is a mixture of wind and solar. In fact, a huge portion of the company’s renewable energy comes from wind turbines – a whopping 94% of the 2500 MW they source. The remainder is made up by two solar projects; one 61 MW solar farm in North Carolina, and one 80 MW installation in El Romero, Chile.


The company has also used its resources to judge the extent to which other ways human activities have impacted on the environment. These include measuring air pollution in cities by doubling up the functionality of their Google Maps street view cars, as well as using satellite imagery from Google Maps to track the scale of deforestation across the globe and tracking satellite information to prevent illegal overfishing in the Pacific Ocean.

The proactive approach has set the standard for the tech industry, with Apple also racing to reach lower carbon emissions by shifting to renewable energy sources. In the last year, Apple has sourced 93% of the energy they use worldwide, with their operations in 23 countries also 100% renewable.

You can read more about Google’s environmental policies here.

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